BMJ editorial: Tobacco giant wants to eliminate smoking...and pigs might fly

The Foundation for a Smoke-Free World, an “independent” research funding body fully funded by Philip Morris, launched on 13 September. It will provide $960m (£711m; €808m) over 12 years to help “eliminate smoking worldwide.” No benchmarks for this modest task have apparently yet been announced. This largesse is a mere $80m a year from a company with global revenue in 2016 of $26.7bn and a marketing budget (in 2012) of $7bn intended overwhelmingly to promote smoking.

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